Private beta · AI-powered idea management for PMs

No good idea should
get lost in the noise.

Distill turns scattered feedback into prioritised decisions and PRDs grounded in real user signal — collect, prioritise, and generate in one place, without switching tools.

Currently invitation-only while we run early-access trials.

Distill dashboard — idea health across your products at a glance

The PM’s feedback-to-PRD loop is broken.

Three painful steps, three different tools, and a blank document at the end of it.

💬

Feedback is everywhere

Slack, support tickets, emails, stakeholder requests — the signal exists, but it's scattered across the tools your team already uses.

📈

Prioritisation is a spreadsheet

You re-score ideas in Google Sheets every cycle. No framework consistency, no audit trail, no link back to the original feedback.

📄

PRDs start from scratch

Even with rich, prioritised feedback, you face a blank document. The PRD is written from memory, not from the actual signal behind the decision.

One tool. One workflow. Zero context switches.

Distill connects the three steps every PM does manually today — and keeps every decision traceable back to the feedback that motivated it.

1 Collect

Capture ideas from your whole surface area

Internal submission forms for your team, a public feedback portal for customers, and voting on every idea — so the signal stops hiding in Slack threads and inbox replies.

  • Internal idea submission for team and stakeholders
  • Public portal at /p/<workspace> for customers
  • Upvoting and threaded commenting
  • Auto-tagging and duplicate detection via embeddings
  • Status workflow: new → under review → planned → shipped
Ideas list with status filters, owner assignment, and source tagging
2 Prioritise

Score with the framework that fits your decision

RICE for quantitative planning. MoSCoW for release cuts. Kano for delight vs. baseline. Cost of Delay when sequencing matters. Pick per round — Distill keeps the scores and shows you where frameworks agree (and where they don’t).

  • RICE, Value/Effort, MoSCoW, Kano, and Cost of Delay
  • Prioritisation rounds — scope a focused scoring session per product
  • Signal Convergence — see which ideas rank high across multiple frameworks
  • Comparison view and bulk spreadsheet editing
  • Scores persist across rounds — no more one-off spreadsheets
RICE scoring table within a prioritisation round, with Signal Convergence ranking on the right
3 Generate

Turn prioritised ideas into a first-draft PRD

Pick the ideas you’re building next, hit generate, and get a structured PRD with seven sections — grounded in the actual user feedback and traceable back to it via inline citations.

  • Seven structured sections: Problem, User Stories, Acceptance Criteria, Technical Notes, Success Metrics, Risks & Mitigations, Open Questions
  • Multi-idea PRDs — combine related ideas in one document
  • Inline feedback citations — every claim links to real user signals
  • Review step to edit section-by-section before publishing
  • Version history with diff view, plus Markdown and PDF export
Generated PRD with structured sections and inline citations back to user feedback

Built for the way PMs actually work

Every feature exists because a PM needed it. No bloat, no modules to buy separately.

Multi-product workspaces

Manage ideas across every product you own in one workspace. Dashboards roll up; scoring and PRDs stay scoped per product.

🔎

AI duplicate detection

Semantic similarity catches duplicates that keyword search misses. Merge ideas without losing votes, comments, or source history.

📊

Five scoring frameworks

RICE, Value/Effort, MoSCoW, Kano, and Cost of Delay — switch per round without losing any scores you’ve already captured.

📝

Grounded PRDs

AI writes the first draft citing the actual feedback behind each decision. Not a blank page, not hallucinated — a grounded document.

🔗

Feedback citations

Every claim in a PRD traces back to the ideas and comments that motivated it. Stakeholders see the evidence, not just the conclusion.

🌐

Public feedback portal

Give customers a place to submit and vote on ideas. Branded, tied to your product, and connected to your prioritisation.

📊

Signal Convergence

See which ideas consistently rank high across multiple frameworks — so you can prioritise with confidence, not by hunch.

Bulk spreadsheet editing

Score dozens of ideas without leaving the table. Click, type, tab, done. No modals, no save buttons — live updates.

📦

PRD version history

Every edit is versioned with a diff view. See what changed and when, and roll back with one click.

Who Distill is for

Built for the PM managing an active backlog across one or more products — not for the company with 12 PMs using six tools.

You’re a good fit if…

  • You’re a PM or PM-lead at a B2B SaaS company (10–200 people)
  • You manage ideas for at least one product with real customers
  • You already do some form of prioritisation and write PRDs regularly
  • You’re tired of juggling Sheets, Notion, and Slack for one workflow
  • You want the AI to draft the PRD — not replace your judgement

Probably not yet if…

  • You need deep Jira, Linear, or GitHub integrations out of the box
  • You want public roadmaps or customer-facing release notes
  • You need advanced analytics dashboards or cross-company reporting
  • You need a widget to embed in your product today

These are on the roadmap — just not in the current beta.

Questions you’re probably about to ask

Is Distill really in beta, or is that marketing?

Really in beta. Access is invitation-only while we run early-access trials with PMs. Everything you see on this page is shipped and usable — but the product is still evolving quickly, and pricing hasn’t been set yet.

What frameworks are supported?

Five today: RICE, Value/Effort, MoSCoW, Kano, and Cost of Delay. You can switch between them per prioritisation round without losing previously captured scores. Signal Convergence compares rankings across frameworks so you can spot the ideas that consistently rise to the top.

How does the AI generation actually work?

You pick the ideas you’re building — one or several — and Distill generates a seven-section PRD grounded in those ideas and their feedback. The AI cites specific feedback inline, so every claim is traceable. You can edit any section before publishing, and version history keeps a full record of changes.

Which AI model do you use?

Distill has a provider-agnostic LLM layer. The current beta uses Google’s Gemini tier for generation and embedding-based models for duplicate detection. The abstraction means we can switch providers without you changing anything.

Where is my data stored?

Production runs on Supabase (PostgreSQL). Workspaces are tenant-isolated via row-level security, not just by application code. If you’re in the EU and need a DPA before joining the beta, mention it in your access request.

What does it cost?

Nothing, during the beta. Pricing will be set based on what actually matters to the PMs we work with during early access — we’re not charging until we’re confident the product clears that bar.

What integrations are on the roadmap?

Slack, Jira, Linear, GitHub, and public roadmaps are all planned. None ship in the current beta — the focus so far has been on the core loop: collect, prioritise, generate. Integrations come next.

Request access to the beta.

Currently invitation-only. Email hello@distill.team with a sentence about what you’re building and we’ll get back to you.

Email us for access

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